Public Relations & Traditional Advertising
Public relations are fundamentally about relationships. It is the practice of developing and maintaining mutually beneficial relationships with various groups—including media outlets, influencers, stakeholder groups, and thought leaders—to reach key audiences and shape the perception of your business.
Experienced & Professional Public Relations
Building these relationships takes time and patience. That’s why at DMC Advertising we believe that public relations, regardless of the brand, is an ongoing marathon—not a sprint. Good public relations also require in-depth expertise and a sound strategy tailored to your audiences. After all, if you’re not reaching the right people with the right messages, your approach is certain to fall flat. Our seasoned public relations specialists have the diverse backgrounds and skill sets needed to ensure that your PR efforts succeed.
As a full-service agency, we can help your brand with every aspect of modern public relations, including strategy/targeting, media relations, influencer marketing, public affairs, digital content creation, reputation management, word-of-mouth (WOM) marketing, and research/analytics.
Our goal is to deliver clear, measurable results. We’ll help your brand reach the right audiences with the right messages in the most cost-efficient ways possible.
A Non-Traditional Approach To Traditional Marketing
With so many digital channels on the rise—from social networks and streaming sites to voice-enabled assistants and VR experiences—it’s sometimes easy to forget that traditional media remains remarkably popular and powerful.
While these stalwarts don’t tend to get as much buzz as they used to, they continue to engage large, passionate audiences. Outdoor media has the highest recall of any format; print and direct mail advertising are now among the most cost-effective media; and most people spend more time watching television than using the Internet.
Radio
The reach of radio is remarkable, especially in local markets. If you want to engage nearby consumers, it remains one of the most effective and efficient approaches. Our experts are well versed in the nuances of radio, from understanding the audiences of different stations, to knowing how to develop creative that stands out.
Outdoor Advertising
When outdoor/out-of-home (OOH) media is effective, it’s really, really effective. Ads that break through the noise usually leave a lasting impression because consumers often see them in situations where they cannot disengage—when stuck in traffic, commuting on a bus, etc. Our specialists are superb in developing outdoor creative that succeeds in standing out.
Print: One of the ironies of the current media landscape is that print advertising—for a long time among the priciest of media—is now one of the most cost-effective channels. For savvy marketers there are many chances to reach large, valuable audiences at rates that were once unthinkable. We’re experts in finding these opportunities and creating ads that engage.
Television
Up until the Internet came along and upended things, television advertising was the clear king of the hill. It now faces stiffer competition than it used to, but the medium remains incredibly effective in connecting with consumers on an emotional level. Our award-winning team understands how to use TV advertising to connect with your target groups and inspire the right reactions.
Direct Mail
Direct mail is essentially a digital channel in the guise of a traditional medium. As with many Internet-based platforms, it enables advertisers to precisely target audiences with highly specific offers based on geography. At DMC, we know how to make the most of these powerful capabilities, delivering the exact messaging you want, to the specific groups that are most valuable to your brand.